Effective Malaria Treatment In Tanzania Health And Social Care Essay

1 IntroductionMalaria is a disease which is caused by mosquito bite on human organic structure. It threatens 1000s million people wellness in full Torrid Zones and semitropicss particularly in sub-Saharan Africa. The influence of malaria on the wellness and economic systems is immense. In this part over one million people die every twelvemonth because of malaria and most of them kids under the age of five. To contend this staggering job it have in recent old ages been on the docket for both affected provinces and international giver bureaus. Access to an effectual and prompt intervention for immature kids and pregnant adult females is regarded as really of import. The ACCESS programmes aim is to turn to jobs sing entree to effectual and prompt malaria intervention in rural Tanzania. The result of the work should ensue in proper steps to heighten the cognition of recognize symptoms, the demand of right intervention and increase the handiness of medical specialty and quality of supervising. The most vulnerable groups which are kids under the age of five and pregnant adult females is focused in the plan. The country in Tanzania that are included in the survey is the two territory of Kilombero and Ulanga in the south-east. The two territories is separated by the Kilombero River and forms the Kilombero Vally floodplain. The handiness to the Kilombero territory is by a largely unpaved route that are connected to the Tanzania-Zambia main road. To make the Ulanga territory with vehicles the solely connexion is a motorised ferry over Kolombero River.2 Undertaking factsThe population of the two territories in 2002 were 517000 and most people get their supports from farming. For most households the agriculture is done in distant Fieldss in the flood plains. A consequence of the distance to the Fieldss is that households are forced to travel to their agriculture sites during the cultivating period. They spend up to six months in the Fieldss and during this clip unrecorded under simple conditions and are more open to mosquito. The cultivating period coincides with the high malaria transmittal season and as a consequence of this malaria spreads widely and repeatedly during this period. Based on these facts the Ifakara Health and Research and Development Center along with the Swiss Tropical Institute has examined and implemented a batch of malaria control intercessions like insecticide-treated cyberspaces ( ITN ) . In add-on to that there are two chief attacks in the ACCESS intercessions. Through societal selling attacks by increasing the petition for right malaria diagnosing and intervention throughout the community With the aid of preparation, instruction, enhanced supportive supervising and new nosologies make the supply of quality malaria case-management stronger. To advance these attacks three chief countries of intercessions has been undertaken. Area1: Behavior alteration Sensitization of community leaders Social selling chiefly through route shows Particular runs in Mother and Child Health ( MCH ) clinics Improved entree for families passing the cultivation period off from place Area2: Improved quality of attention in wellness installations Area3: Improved malaria instance direction in drug merchandising stores3 Issues of SD sing this undertakingIn the ACCESS undertaking issues refering SD which are stated below can be found. These issues are besides described how they are included in the three countries of intercessions that are involved in the programme. Health attention Education Human demands Gender Equity Economic Capacity edifice3.1 Area 1Sing the different actions undertaken in the behaviour alteration attack SD issues like wellness attention, instruction, human demands, gender and equity.a ) Health attentionThrough these societal selling messages the people aware strongly the malaria symptoms and immediate intervention the right medical specialty and good protecting equipment like ITN and IPTp ( Intermittent Preventive Treatment in gestation ) .B ) EducationDramatic shows at the roads having about malaria disease. To do people effectual attending dance competitions were conducted. Theater shows portraying right intervention through function dramas were performed. Effectss of malaria were taught through public talk. Besides cinema show on malaria intervention was run. Feedback Sessionss at the terminal for better interactions. During the feedback session promotion-materials were distributed to the audience. Posters and hoardings were put up in small towns and along roads.degree Celsius ) Hum an needsThe acknowledgment of the demand to heighten the cognition about malaria and the undertakings undertaken in this intercession country interrelate to human demands.vitamin D ) GenderPregnant adult females and female parents of kids under the age of five and kids under the age of five are the mark group for the undertaking.vitamin E ) EquityThe undertaking stresses the importance of people?s handiness to entree wellness attention. During the cultivation period people stay in the Fieldss and the handiness to medicate is poorer.3.2 Area 2For the undertaking to better quality of attention in wellness installations aspects like instruction, economic and wellness are dealt with.a ) Health attentionIn this intercession enhanced quality of attention was focused chiefly. Correct diagnosing with the counsel from Integrated direction of childhood unwellness ( IMCI ) algorithm and enhanced laboratory diagnosing. Ordering the right drugs and exact dose of antimalarials, febrifuges. Proper and right advice on how to forestall malaria and better intervention.B ) EducationThe wellness installation staff were trained on malaria intervention through initial refresher preparation. Routine supportive supervising was strengthened. Introducing quality direction strategy at all wellness installations.degree Celsius ) EconomicThe preparation which was based on IMCI algorithm has proved that it is cost effectual since it was done by agencies of coaction between the staffs and council wellness direction squads in rural Tanzania. In add-on to that they have introduced rapid diagnostic trial ( RDT ) an impracticable thought to microscopy which was one time once more proved to be cost effectual.vitamin D ) Capacity edificeThere was a Joint venture between supportive supervising and quality direction in order to increase their capacity.3.3 Area 3This intercession which reference to better malaria instance direction in drug merchandising stores concern SD issues sing capacity edifice and instruction.a ) Capacity edificeThrough the debut of Accredited Drug Dispensing Outlets ( ADDO ) in the two territories the trade channels and entree to medical specialties and pharmaceutical services enhanced.B ) EducationTo beef up the consciousness and behaviour of ADDO proprietors of and the forces the undertaking have provided instruction.3.4 The ecological, economic and societal facetsIn a undertaking like ACCESS which focal point is to analyse and better intervention and attention for a disease the ecological portion have a minor impact in the work in this instance. Social and economic demands for people is more critical. The SD issues that are stated earlier all have to interrelate for a successful result of a undertaking like this. The demand for worlds in the country to acquire keep to proper medical specialty and intervention is obvious and this emphasis the human demand. The chosen attack to better the cognition amongst people to acknowledge symptoms and the demand for prompt intervention for illustration links instruction and wellness together. As the chief mark group is pregnant adult females, immature female parents and kids under five this can be regarded as a gender affair that is interrelated in all issues. Even if the people know how to handle malaria and they have accessibility to anti-malarias they need to hold money to buy it. In the respect of regional, national and international interrelatedness of a undertaking like this it can be benchmark and applied in different topographic points and to other diseases4 Issues of SD excluded in the undertakingTorahs Even the authorities has taken some enterprises to set about effectual malaria intervention it would be better if the authorities has introduce or do some regulations and ordinances. Environment One could sing the exposure to mosquito in the Fieldss as an environmental issue but no measurings within the undertaking is taken4.1 Suggestions/feedback related to this undertakingTorahs For illustration the authorities can do a regulation like household card for the poorer 1s while the hapless 1s non able to entree the quality and effectual intervention. Family card meant for acquiring medical specialties at a cheaper rate aided by authorities Environment Within the undertakings framework some probe sing the exposure and how to minimise it could hold been performed. Possibly some information on how to protect yourself against mosquito could hold been provided. Possibly some bio-friendly pesticide could be used during the mosquito genteelness period to cut down the degree of exposure during the cultivation period.5 ConsequencesThe sensitisation of community leaders were rather successful in the facet of engagement. On mean 90 % of the invited attended these meetings. The route shows were besides by and large good attended. The work forces were nevertheless 2,2 times more likely to hold attended these shows although adult females and kids was the focal point group in the undertaking. The particular runs done in MCH clinics have up to the beginning of 2007 resulted in that about 28 % of adult females in generative age has attended such session. In Ulanga have 89 % of the wellness installations received training Sessionss to better the cognition and in Kilombero that figure is 93 % . The handiness to proper medical specialties has in the two territories increased through the ADDO programme. The quality of advice in these accredited stores has besides shown to be better than in an ordinary drug store.6 DecisionTo reason, this undertaking which was done by Ifakara with the great support from Swiss Tropical Institute and ACCESS has widely used SD constructs in every intercessions. The premier focal point of the undertaking dealt with wellness attention of people refering to a developing state which is one of the major points discussed in every acme of developed and developing states related to SD. In footings of wellness attention, instruction, human demands, gender and equity there were actions taken in the intercession 1 and in footings of quality of attention in wellness installations sing instruction, economic and wellness there were actions in intercession 2.In intercession 3 the chief facet of SD was to develop i.e. educate the store keepers every bit good as the poorer people. In such a mode the SD constructs has been widely used and researched by the ACCESS programme I. From the results and experiences of ACCESS I the ACCESS plan has started the 2nd stage in May 2008 and its premier focal point was enhanced handiness to effectual malaria intervention for pregnant adult females, kids under the age of five and immature female parents. The Phase II continuance is similar to phase I and it is about 3 old ages.

Benefits of Educational Trip Essay

Firstly, the educational trip increase the knowledge of student because there is a lot of knowledge that students cannot found it on textbook. Beside that, the location of educational trip also normally never been visited by the students. The students are also been encouraged to write down some information of the places that visited. So, this also make the students had a long lasting of the knowledge of the places visited. Secondly, the educational trip facilitate the learning process because there is changing of study environment for student compare to the classroom. The trip also can solve the problem of student in learning like bored feeling when studying especially for those subject that needed the highly attention from the students. So, the students will become more effective in learning through the educational trip. Thirdly, the educational trip also provide a special experience for students that cannot found in book or trade with money. For sure this experience will also improve the effect of the learning. Beside that, teacher also can use this chance to apply moral value among the students. The moral value is important to students so that they can be a disciplined excellent student. Beside can taking good care of school name, this moral value that applied also useful when they step into the community. Fourthly, the educational trip also make the student more diligent in learning. For some students, they need a real study environment to improve their learning skill. So, the educational trip that provides a learning materialization will improve the learning outcome for the students. Beside that, the educational trip also provides some interesting place for students to relax after they study for a long period in a classroom. For the example, the places like forest will make students feel like close to nature and this will reduce their pressure and give piece of mind for them. Lastly, the educational trip strengthen ties with fellow classmate. Normally, the trip is spent with own families. So the educational trip give the chance for students to know each other better. Within this, the students can have a lot of friends that can help in study and the other thing. For the example study in group and this will make the learning effect with become better then study alone.

Quantitave Plating

BioSci 101 – Lab Section 810 QUANTITATIVE PLATING PURPOSE The purpose of this lab is to see the effects of pasteurization while emphasizing the process for serial dilutions. PROCEDURE See references (1) RESULTS As the dilution factor increased for both the raw milk (unpasteurized) and pasteurized milk samples, the number of colonies decreased. The number of cells/mL in the pasteurized milk sample is considerably less than the number of cells/mL in the raw milk sample. RAW (UNPASTEURIZED) SAMPLE Dilution Factor| Number of Colonies| Number of cells/mL| 10-3| TMTC| TMTC| 0-4| TMTC| TMTC| 10-5| TMTC| TMTC| 10-6| 284| 284,000,000 cells/mL| 10-7| 44| 440,000,000 cells/mL| | AVERAGE| 362,000,000 cells/mL| PASTEURIZED SAMPLE Dilution Factor| Number of Colonies| Number of cells/mL| 10-3| 71| 71,000 cells/mL| 10-4| 9 (TLTC)| TLTC| 10-5| 6 (TLTC)| TLTC| 10-6| 1 (TLTC)| TLTC| 10-7| 12 (TLTC)| TLTC| | AVERAGE| 71,000 cells/mL| DISCUSSION/CONCLUSIONS Pasteurization, a process named after sc ientist Louis Pasteur, involves the application of heat to destroy the majority of human pathogens in foods.In the dairy industry, pasteurization involves the â€Å"heating of every particle of milk or milk product to a specific temperature for a specified period of time without allowing recontamination of that milk or milk product during the heat treatment process. † (2) For public health purposes, pasteurization is the process of making milk and milk products safe for human consumption by destroying all bacteria that may be harmful to health. (2) A serial dilution is a laboratory technique in which a substance is decreased in concentration in a series of proportional amounts. Dilutions are usually made in multiples of 10. 3) The viable plate count procedure allowed for live cells in the milk samples to be analyzed. The raw milk (unpasteurized) sample demonstrated too many colony forming units to count in the first three dilutions of 10-3, 10-4, and 10-5. The 10-6 dilution d emonstrated 284,000,000 cells/mL and the 10-7 dilution demonstrated 440,000,000 cells/mL. This demonstrates that raw milk contains a lot of bacteria even after multiple serial dilutions. In the 10-3 pasteurized sample, the plate exhibited 71,000 cells/mL. The results of the additional dilution samples contained too few colony forming units to count.However, in the 10-7 dilution, although the plate demonstrated 12 colonies, there should have been no colony forming units on this plate. The reasons for this could have been that this sample was contaminated from â€Å"double-dipping† the sample before dispensing it onto the plate or when using the pipette, it mistakenly was inserted in a higher concentration sample and then immediately to a lower concentration sample before it was dispensed onto the plate. The results suggest that pasteurization kills most pathogens in milk by brief exposure to relatively high temperature.This was demonstrated most beneficially with the 10-6 and 10-7 dilutions wherein the raw milk exhibited 284,000,000 cells/mL and 440,000,000 cells/mL respectively and the pasteurized milk had too few cell colony forming units to even count. Unpasteurized milk is not healthy for people to drink. For example, in a study performed in December of 2001, the bacteria Campylobacter jejuni, a microaerophilic bacteria commonly found in animal feces, was found in unpasteurized milk at an organic dairy farm in Wisconsin and caused 75 people, ages 2 to 63, to become ill. 4) Therefore, pasteurized milk is essential for ensuring good quality, nearly bacteria-free drinkable milk. REFERENCES 1. BioSci 101, Section 810 – PowerPoint Lab 9A 2. http://www. foodsci. uoguelph. ca/dairyedu/pasteurization. html 3. BioSci 101, General Survey of Microbiology Laboratory Supplement Fall 2012 4. http://foodsafety. ksu. edu/articles/1138/Raw_Milk_Outbreak_Table. pdf

MODERNISM THROUGH ARNE JACOBSENS EGG CHAIR Essay

MODERNISM THROUGH ARNE JACOBSENS EGG CHAIR - Essay Example The Egg Chair Designed by Arne Jacobsen The renowned Danish designer and architect Arne Jacoben designed the Egg Chair. Initially it was upholstered in red leather, but is now available in various colours including black leather, as well as in different fabrics. â€Å"The egg chair has a bowl-shaped body which serves as its seat, back, and armrests; and a short, metal base† (Squidoo, 2011). Because the chairs were commissioned for the SAS Royal Hotel, a skyscraper designed by Jacobsen, the rounded appearance of the egg chair was meant to complement the hotel’s simple linear construction (Figs. 1 and 2). Fig.1. Arne Jacobsen’s Egg Chair Upholstered in Red Leather (ModernClassic, 2003) Fig.2. Jacobsen’s Egg Chair Covered with Fabric Upholstery (Squidoo, 2011) The unique shape of the Egg Chair (Figs. 1 and 2 ) is built using a light plaster shell injected with cold synthetic foam to make it more comfortable. The body is then upholstered with leather or fabric , and fitted at the bottom with a steel spindle and swivel, and a molded aluminium 4-star base. There is also a simple adjustment mechanism which helps to raise or lower the chair. The Egg Chair being composed of mainly plaster and leather/ fabric, is significantly light with an overall weight of 18 pounds. Modern Egg Chairs manufactured today are constructed of a lighter plastic shell that is injected with cold foam, they are then covered with high quality leather, and lightweight aluminium legs are attached at the bottom (Squidoo, 2011). Though the Egg Chair has a distinctive design, it shares great similarities with the Swan Chair, also designed for the SAS Royal Hotel. The Egg is also closely... Jacobsen designed and launched the â€Å"egg chair† between 1957 and 1958, along with the Swan chair. He was commissioned to design chairs for the reception areas of the Royal Hotel in Copenhagen, for which he designed the â€Å"egg chair†. Over fifty years later â€Å"the hotel still boasts egg chairs within its reception areas – a testament to the original design masterpiece† (Urbanark, 2011). The modernist design of the egg chair has simple, functional lines, and is composed of minimalistic and abstract features. Modernism is a historical tradition of design form established in the nineteenth century which was initially based on inculcating aesthetic taste to the general public. Greenhalgh (p.19) states that this approach could lead to a kind of â€Å"dictatorial determinism which ultimately came to be the most extreme of the contradictions that existed within the Modernist Movement†. Modernism is marked by its restrictive nature. In Modernist circles there was an aversion to consumption. Consequently, this resulted in the creation of the modernist austere aesthetics which stripped design down to its key components, not inviting needless consumerism. This paper has highlighted Arne Jacobsen’s Egg Chair, examined its modernist characteristics, and explored historical factors based on modernist functionalism and mass culture, inherent to the Egg Chair and its design. The highly functional and comfortable chair continues to be popular in contemporay times more than fifty years after it was designed and developed.

Health Care Provider and Faith Diversity Essay Example | Topics and Well Written Essays - 1250 words - 4

Health Care Provider and Faith Diversity - Essay Example In their lines of duty, health care providers encounter patients from diverse faiths every day. While faith (religion) is mostly held constant when providing health services, it may act as a barrier to the provision of the same in some instances. As such, it is important that a health care provider in certain demanding or all working settings to have some basic knowledge about some faiths. It is, however impossible to learn something about all the faiths on earth and as such, sometimes the health care provider may seek some help from the patients or other related persons. To elaborate on how faith and health care can relate, the following study text analyzes three faiths; Judaism, Buddhism, and Sikh. The paper will compare the three faiths to Christianity, and in it explain how understanding a patient’s faith can be advantageous in disseminating health care services. Judaism is the religion of the Jewish people. They value human life and are against any form of taking it away such as suicide, murder, or euthanasia. Judaism allows for medical intervention when one is sick, and supports that every community should have a physician. Additionally, the Judaists do not allow for surgeries or any treatment during the Sabbath, not unless it is very necessary as in saving a life. The sick are visited by relatives, but again, this should not interfere with the recovery of the patient. The issue of conducting autopsies is controversial in Judaism, and is only allowed under special cases. This is because they value the human body even in death. Abortion is also controversial because it is not allowed not unless it is for strict medical emergencies. Abortion and autopsy may have to be allowed by a teacher or Rabbi before they are conducted. Finally, they circumcise male children, eight days after they are born. It is done by a trained specialist with both me dical and religious backing (Spitzer, 2003). Sikhs usually turn to their God,

Law Practice Management Essay Example | Topics and Well Written Essays - 2750 words - 1

Law Practice Management - Essay Example It entails targeting a specific market or community that is easily identifiable. The decision that was unanimously arrived at is that we should carve out our niche in Computer law. This area of law, deals with securing information that is stored and/or transmitted through computers. There is a horde of reasons for choosing this specific area of specialization. To begin with, our existing clientele mainly draws out from this area, and they have a capacity to sustain our entity in the short run and help us to breakeven within the first year of operation. Secondly, we have the necessary educational background, and passion for this specific niche, individually and collectively. In addition, this is a developing area, with a greatly promising future. Internet has had a profound impact on the society in the past few years and the nature of its dynamic changes creates a lot of emerging legal uncertainty. In addition, there is an increase in the number of legislations enacted in the recent past, such as Computer Security Act of 1987 and Health Information Technology of 2009. To add, it touches basically on every other sphere of law from, e-commerce, Intellectual Property (IP), privacy to online money payment systems. Moreover, it is cross cutting and is not limited in terms of boundaries, and it, in essence, makes boundaries more and more meaningless. More importantly, it has an untapped potential, and growth rate is exponential, given that the number of Americans using internet or having access to internet grows day by day. In addition, most organizations have automated their mode of operation and it is basically possible to complete all manner of transactions online. This market has few practitioners as compared to the potential market, and the existing market is highly untapped. The entity we have chosen to adopt and register is in the form of a professional association, registered as an S corporation under the laws

Interactions And Dynamics Within the Communication On a TV Program Term Paper

Interactions And Dynamics Within the Communication On a TV Program - Term Paper Example The main type of non-verbal and verbal dynamics that come into play in the television series will be explained. Goals One of the most important goals of this paper is to analyze the television series Survivor and explain the interactions and dynamics within the series. The paper seeks to observe small groups of people who work together and are involved in communication so as to achieve the objectives of what they are working on. In the episode of Survivor series watched, it was clear that the characters needed to communicate so as to achieve the goals that had been set out for them. Survivor is a television program produced in many countries across the world. The show depicts contestants who are isolated in the jungle or wilderness as they compete for prizes such as cash. In the show, the contestants are constantly observed so as to determine the contestants who are able to overcome the challenges and follow the instructions that they are give. The contestants are eliminated one by o ne when they fail on performing crucial tasks such as effective communication. One of the major qualities that are tested in the contestants of the show is the ability to communicate. The contestants are usually put together in groups or teams and required to deal with their tasks or challenges as a team. They are supposed to work together to achieve common goals. Communication is thus very important among the members of these teams if they are to win the challenge (Burnett& Martin, 2000). This paper will observe the interactions and dynamics within the communications taking place in the television series. The paper is aimed at clearly describing the verbal and non-verbal dynamics that come into play in the television series. The paper also aims at looking at the behaviors of... This paper approves that the Survivor TV program employs huge communication dynamics in ensuring that the entire series irrespective of the country set, turns out to be what it should be. This means that a lot of communication dynamics are employed in the production and ultimate creation of the program. The communication has to be as interactive as it ought to be so that viewers can get an active chance to view and enjoy the series and its episodes. Communication plays a great role in the program. All the participants are expected to take time to understand instructions at both individual and team level. Once they have, they have an active chance of mapping those instructions into a winning strategy. This strategy is as a result of both the verbal and non verbal communication that is displayed by participants. At each and every stage, human conflicts arise as a result of the very many issues that make up human beings. This article makes a conclusion that the teams that have come up with a communication strategy that encompasses all that they stand for are successful in their tasks. Communication takes a distinct path from listening to instructions, to understanding what they mean. This then moves to asking questions and query clarification at each and every point in the event that something was not clear. It is important to understand that communication dynamics are best seen in the results after communication has occurred. This means that participants irrespective of what they felt when being addressed understood what was expected of them and what they were required to do.

Paternalism - article by Dworkin Gerald Example | Topics and Well Written Essays - 500 words

Paternalism - by Dworkin Gerald - Article Example Regardless of the society’s best interests at heart any form of legislation has no right to exert its authority over an individual because it is a threat to the person’s independence. By making a set of rules and putting restrictions the system tries to confine and form a community which it deems correct rather than letting the individuals’ form a society they think is an ideal one. Although paternalism claims to have best of intensions for a person yet it is not necessary that the individual also sees it as means for a better life. For Mill such interference is not only offensive but also an abuse of his autonomy. Paternalistic interference can be categorized into pure and impure types of interventions. Pure paternalism deals with restrictions which ensure the benefit of an individual. While impure paternalism tries to protect an individual by putting restrictions on one’s independence. Mill asserts that majority of the individuals are rational adults who are aware of the fact that most of the paternalistic laws are made in order to remedy their safety. Yet it should be left for an individual to decide whether he wants to follow them or not i.e. freedom of choice should be granted because one learns best through ones mistakes. He is not ignorant of the fact that not all individuals have same level of intelligence and for children specifically paternalistic restrictions are necessary though he says that some modicum of restraint should be observed. He also realizes in certain cases practice of restraint is necessary so an outside force is required for the implementation of such restrictions. Hence although in order to form law and order paternalistic restrictions are necessary yet some leniency should be granted in their practice so that it would not threaten an individual’s liberty and at the same time precautionary measures are also

American Association of Advertising Agencies Essay

American Association of Advertising Agencies - Essay Example Primarily, the concept of Integrated Marketing Communications (IMC) blends the promotional tools of marketing so that they are able to perform in harmony with each other. Promotion is one of the ‘Ps’ in marketing mix and the tools when blended together, work optimally rather than in isolation. The integration is further augmented, beyond just communication when other levels of integration e.g. Data integration, internal and external integration and Vertical and Horizontal Integration is achieved. Horizontal Integration means that all the business functions of an organization are working in harmony with each other. For example, distribution, production, sales and finance departments should be conscious of the messages they deliver to the clients and must work in cohesion to achieve objectives of the business. Whereas, different departments like advertising and sales can fuse through data integration through marketing information system. On the other hand, Vertical Integra tion refers to the fact that communication and marketing aims must augment the higher organizational aims and objectives. Internal and External Integration are also very important components of Integrated Marketing Concept. Internal Integrations requires that all the employees of an organization are kept informed regarding strategic and tactical changes being implemented in the company. Moreover, they must be kept involved in the new developments from which the organization is undergoing, the new standards being set by the management and strategic partnership being envisaged. On the other hand, External Integration refers to a scheme in which all the external partners and stakeholders of the organization e.g. Public Relation agencies and Advertising blend seamlessly to provide a workable solution to the problems of the company. A lot of effort is required for Integrated Marketing Communications to deliver its desired benefits however, it can create a competitive advantage for the co mpany compared to an organization which uses traditional techniques for promotion and advertising. Through Integrated Marketing Communication, a company is able to develop a meaningful relationship with its customers through helping them through various stages of purchasing process. Thus, through Integrated Marketing Communication, an organization is able to retain its customers for life which gives it an edge over other companies. The organizations which utilize IMC concept are much more likely to yield profitability than the organizations which use traditional methods of communication. In fact, a unified message delivered by an organization is much more effective than a host of disjointed messages. A crystal clear and consolidated message is well received among the potential customers than myriad of commercials messages delivered every day. Integrated Marketing Communication can boosts sales of a company by disseminating a message which helps increase customers’ awareness a nd eases their choices. Company’s strategy to deliver timely information and special offers at the right time assists the customers in purchasing process. Finally, Integrated Marketing saves a lot of expenditure for the organizations as it reduces the need of duplication. Photography and graphics can be shared by various departments e.g. sales and advertising. This also reduces the time and workload on different section of the company as a single agency is responsible for all the communication needs. Ans4. An efficient channel of communication has to be selected by the communicator in order to get the desired results. In marketing practices, usually two types of communication channels are employed; personal and non-personal. Personal communication cha

The Digital Forensics Research Paper Example | Topics and Well Written Essays - 1000 words

The Digital Forensics - Research Paper Example A distributed network can be on a broad scale and may involve many enterprise computer networks. Likewise, the currently installed network security controls are bypassed by the worm because distributed traffic anomaly is complex and small to detect. However, combining with multiple small data packets can impose a significant impact, as they all share the same frequency and domain that is already happening in the current scenario. For this reason, a method for detecting threats originating from the distributed network was introduced by (Zonglin, Guangmin, Xingmiao, & Dan, 2009). The methodology includes a detection of patterns of the distributed network along with network-wide correlation analysis of instantaneous parameters, anomalous space extraction and instantaneous amplitude and instantaneous frequency. In the current scenario, network administrators can apply instantaneous amplitude and instantaneous frequency, which is a part of this model, of network transmission signals can i nvade network unknown patterns and categorize them into frequency and time domains separately. Moreover, they can also deploy an anomalous space extraction methodology that is based on network transmission predictions. This methodology will facilitate network administrators to exceed the boundaries of PCA based methods that are already failed to provide strong correlations. Furthermore, the third component that is a network-wide correlation analysis of amplitude and frequency can discover overall network transmission originating from distributed networks, as the current controls are only sensing them in a small amount or quantity. After determining the exact source of the unknown worm, the next challenge is to analyze the infected nodes within the network. It is obvious that without a specialized tool, it is a daunting or almost impossible task to detect anomalies on low levels i.e. network ports. There is a requirement of pinpointing unknown threat activities within the network, fo r this purpose, a powerful tool is known as Wire shark will serve the purpose. Wire shark is a freeware tool that analyzes network packets and processes them for illustrating detailed contents of the packets (Scalisi, 2010). Moreover, the tool contains numerous features that can facilitate the threat detection process. The first step that a network administrator will take is to identify the type of traffic or ports that need to be targeted. The second step is to start capturing packets on all ports of all the switches (Scalisi, 2010). However, there is a requirement of modifying port numbers. As per the current scenario, all the network ports will be scanned including the Simple Mail Transfer Protocol (SMTP) port. The tool has a feature of only scanning specific ports that need to be targeted. However, in a corporate network environment that will not be possible, as an Intrusion detection system (IDS) and Firewalls may conflict with the tool. Moreover, different subnets on the netwo rk will also require complex and time-consuming configurations. Furthermore, the network administrator can always set the time limit for capturing specific network port data.

Officer Selection and Recruitment Process Essay Example for Free

Officer Selection and Recruitment Process Essay There are varying components that go into officer-recruitment and the selection-process. This paper will outline many general concerns for consideration into a law enforcement branch and then focus more on a specific agency and policy once all normal or formal recruitment procedures are addressed. Most law enforcement agencies generally start with a application process that weeds out applicants that do not fit into the general criteria or job experience, and education requirements. The minimum eligibility requirements depend on the level or category of agency you are applying to and what standards need to be met to qualify you for the position. Some of these minimum qualifications are United States citizenship, vision assessment, drivers license, and being somewhere in between the minimum and maximum age at the time you are admitted to the academy. Other parts of this process depend on if you are looking at employment at a local or federal policing agency. Most Local agencies carry an education requirement of a high school degree or at the very least a General Education Diploma (GED). On the other hand federal agencies can ask for a increased education requirement of a bachelors degree in a related field that they desire or a higher masters degree in a discipline that the agency requires. Minimum eligibility requirements imply exactly that; the smallest amount of qualifications you are expected to meet prior to application for employment. Meeting this minimum eligibility does not entitle you to the position or guarantee you to be any closer to employment to the position than any other person may be all this means is that you meet the basic criteria for the possibility of employment at the given agency. Once you meet the minimum requirements for eligibility then you are one step closer to the goal of employment in a law enforcement agency but that’s when the real part of the selection process actually begins. Selection processes do not include everything but are merely a broad spectrum of knowledge and understanding that officers need to adhere to, to furthe r move them along from just an application to the rest of the hiring process. Applicants must pass a written examination, pass a physical abilities exercise, complete a background investigation, and a psychological and other medical examination to qualify. Federal enforcement bureaus also have several step oral interview processes and most likely a polygraph test is required after the background investigation is completed. During a background investigation you are most likely asked detailed questions that are meant to disqualify you later in the process if you were to provide a false response. These truth questions are made to thin the applicant pool and will exclude you from further opportunities even if you do well on any other portion of your examinations. The beginning of the process after the application is submitted is generally a written aptitude test that has to be completed. Assuming the recruited officer passes these standardized tests, the next hurdle is physical agility and endurance testing.Depending again on the size of the agency for which you have tested, it might take quite a while for you to get your test results. The reasons may vary, but whatever they are, you can expect to eventually receive a notification with you r test score. If you are informed that you did not pass, you may receive information on how to appeal your result. In the interest of brevity, this discussion assumes that you passed the test and have been placed on what is generally called the eligibility list. These test examine are comparable to how a police officer may fair during daily tasks. Examples of what you physical activity that you will be asked to exhibit are equivalent to a military Physical Readiness Test (PRT), these are activities such as a minimum time you are able to finish a mile and a half run, sit-ups, push-ups, and basically a confidence course test with obstacles that you may have to maneuver to catch a perp. If recruited officers are in top physical condition and have a body mass equivalent to their height this should not be a issue but because of society being more sedentary this has actual become a major issue in the recruitment process. Completing the physical requirements step brings you to an evaluation of your background and history. Aspects of your life that can be checked are medical, military, school records, employment history, credit history, past criminal record and your driving record. Usually the background investigation coincides with taking a polygraph in most organizations that I have dealt with personally. The polygraph is used as an after action to determine the validity and truthfulness of your statements during the application process. This is meant to determine your strength of character and usually if you fail a poly then you will not be considered for employment. After all of these examinations policing agencies have to take further precautions with employment than most civilian organizations, agencies ask for a psychological and medical evaluation. The medical exams are needed to determine your immediate and long term health and whether or not there needs to be any concerns about how you will perform during any challenges that may arise in field. Agencies are mostly concerned on if you have any withstanding ailments or injuries that could shorten your law enforcement career. Also a major factor during your medical examination is if you have 20/20 vision or normal vision without any color blindness that could hinder your ability to complete normal job functions. The psychological examination normally had two separate parts, the first being a written questionnaire and the second being a meeting with a actual psychologist or psychiatrist who interviews determine you mental health and what you are susceptible. Lastly in the recruitment process is the personal interview which can already have been done through knowledge of some of your other interviews and assessments that were taken to this point. Mostly this portion is just to assess your communication skill set and your responses to predetermined set of questions. Interviewing agencies may be in a board format or a single interviewer but this is meant to assess your answers to difficult but pertinent questions concerning law enforcement actions and situations and create a stress on the interviewee. Interviewers compare recruits on how they handle the stressful situation and according to their line of questioning and if it remained correct throughout the interview. The specific agency that interests me is Naval Criminal Investigative Service (NCIS), all of this criteria provided fits into the same selection process that they have implemented. The Naval Criminal Investigative Service a federal agency tasked with protecting military members and their families and any other civilian personnel that has ties to the navy. NCIS protects naval equipment, technology, and the communications networks of the U.S. Navy and Marine Corps. NCIS personnel number over 1,200 Special Agents, 900 other civilian professionals, and 200-plus military service members all over the world to prevent terrorism, protect our national intelligence, and decrease criminal activity across the United States and over 40 countries around the globe. There are only minute differences such as the training opportunities that make a NCIS Special Agent candidates much more specialized in handling all possible situations that may arise as a federal law enforcement officer both at home in country (CONUS) or abroad (OCONUS). These agents must complete several training programs to include the Criminal Investigators Training Program (CITP) and the NCIS-specific Special Agent Basic Training Program (SABTP) at the Federal Law Enforcement Training Center (FLETC), Glynco, GA. Later opportunities may include specialized training in Polygraph and Credibility Assessment (PCA) techniques, procurement fraud, forensic science, counterintelligence, counterterrorism, leadership and languages. (NCIS) Working with the military and dealing with classified information and investigations another need that happens during their back ground investigation is to get adjudicated to a top secret security clearance. These officer-recruitment and selection-process are pain taking and rigorous but meant to weed out the undesirable or inexperienced applicants that just don’t quite fit the criteria needed to be a successful officer of the law. The requirements that are set forth make each agencies personnel that much wiser in a given situation and give them the satisfaction that they are one of the few to make it through such an extenuating selection process.

Psychological Association Essay Example for Free

Psychological Association Essay The code, first published in 1953, is applicable to psychologists of all categories though various principles are mostly relevant to clinical psychologists in their activities of research, teaching, assessment and therapy. The objective of these codes is to instill ethical behavior among psychologists. The code is categorized into two groups namely: Ethical standards; It encompasses rules that are enforceable and specific covering a great deal of activities performed by psychologists. Ethical standards are further categorized into 10 groups with a sum total of 89 standards. They include; Impact of the APA code of ethics to psychology The field has mostly committed people who have a far greater motivation for doing their work other than material wellbeing. This stems from observing the virtue that proclaims that psychologists should not harm clients but strive to benefit them. Keenness and high levels of professionalism are more pronounced in the field due to the fact that accuracy and truthfulness is one of the guiding principles for psychologists. The principle stressing for forging of close friendships between psychologists and their clients has the likely effect of speeding up the recovery of clients. This is because one major reason why clients see psychologists is due to problems associated with neglect and loneliness (Lane, Meisels, 1994, p. 34). The public has more trust in psychologists because they are assured of the fact that their confidential information is safely guarded. The chances of a client opening up to a psychologist are therefore high. This in turn makes diagnosis and therapy more effective due to the availability of accurate information. The fact that psychologists happen to be calm and composed people makes the atmosphere around an examination room relaxing. This in turn makes the client who might be inclined to overexcitement also composed. Therapy and examination is thus greatly simplified. The existence of a universally accepted code for the discipline makes it easier to compare notes among scholars from different backgrounds. This in turn makes the synchronization of activities easier and hence connecting of scholars from different parts of the globe. Sharing of ideas is thus enhanced with the ultimate result of improving the quality of content in the discipline (Lane, Meisels, 1994, p. 56) Reference MchWhirter Darien (1995) Equal Protection. New York: Oryx Press, pp. 23, 78 Lane Robert Meisels Murray (1994) A History of the Division of Psychoanalysis of the American Psychological Association. New York: Lawrence Erlbaum Associates, pp. 34, 56 .

Cap And Trade Policy Economics Essay

Cap And Trade Policy Economics Essay The aim of this paper is to take a deeper look into the functioning of the European Unions emission trading system with the emphasis on economic and political facts and by analizing major problematic issues linked to it. The papers research question is focusing on the possible ways of amelioration of effectiveness of the European Unions present-day emission trading system. So that Which areas of the European Unions emission trading system are appearing to be the most problematic and hindering ones?. In this paper I am attempting to review both basic facts and problematic issues in order to conclude in a reasonable overview. 1.2. Introduction Today the European Union is one of the most environmental conscious actors on the international stage. By its cap-and-trade policy, which has reached serious CO2 and greenhouse gas emission reductions in most of the member states throughout the previous years, it has risen to be one of the most successful emission regulators. In both Phase I ( January 2005-December 2007) and Phase II (January 2008 December 2012) there have been serious carbon emission reductions in the European Unions area. In Phase I. only on the lower prise of 40 euros per tonne of carbon gases, and in Phase II. on the higher price of 100 euros per tonne.  [1]  By giving a price to carbon emissions (tCO2e) the governments since the Kyoto Protocol (1997) are able to check their emissions and air pollution even on the balance sheet. Nonetheless, giving a price to emissions is also helping to give air pollution a kind of value and also interest in the reduction of it. Nevertheless, there are still major unsolved and doubted issues on todays Phase II.s effectiveness and on the future success of Phase III. being launched in the very beginning of 2013. These doubts are created by serious problems within the European Unions cap-and-trade policy, and the problems are mostly depending on wrong economic models and practices used, moreover on the lack of monitoring of the emission trading market. Basically it is the European Commission, monitoring all emission credit trading processes is attempting to ensure all member states, that all transfers are legal and that there are no abuses on the European carbon trading markets. 1.3. Arguements on the Europen Unions carbon trading scheme As having a classical cap-and-trade system, the European Union is basically focusing on the reduction of CO2 and greenhouse gas emissions. Most likely by its cap-and trade policy now affecting about 45% of CO2 and less than 40% of greenhouse gas emissions of the European Union. Within the CAT transportation, agriculture and public services are not included, yet. And most possibly will not be included in the near future.  [2]  The system of carbon trading is quite simple. Installations are receiving emission credits -where 1 credit is equal to 1 metric-tone of CO2 from their member states government. If the installations run out of their emission credits, they can purchase it from other governments of companies. On the contrary, if they have more emission credits than as much they need, they can sell their credits for other installations. By buying emission credits, the installations are trying to reduce their ecological footprint, however this is only a theoretical reduction and not a real one. The stock exchange of carbon credits is a system where these credits can be sold privately or on the international market on a market price. By giving a market price to carbon credits, the sellings and buyings can appear on the balance sheet. Right now it is highly critisised that the European Unions emission trading system gives a price to CO2 and greenhouse gases making it a simple matter of economic interest instead of giving to it an environmental emphasis.  [3]   The European Unions energy policy is now focusing on the major issues of climate change, global warning and higher energy prices. Its objective is to eliminate CO2 and greenhouse gas emissions in order to reduce the possibility of temperature rise above 2 C.  [4]  However, this aim of reducing the possibility of temperature rise seems more or less an impossible mission as the European Union is not the only polluter of air in the world. China and the United States of America mean a very serious threatment of emissions the USA havent even ratified the Kyoto Protocol in 1997 and so the reduction of European CO2 and greenhouse gas emissions seems more to be like pouring water into a leaky bucket, making it very difficult for the European Union to work for a cleaner environment. Looking further, by the Action Plan, the European Union is now willing to eliminate even more its emissions. The objective is to reduce todays greenhouse gas emissions by 30 % by 2020 throughout its new strategy within the Energy Policy.  [5]  After the crisis of 2008 in my opinion such serious and enormous objectives can be reached on a very hard way or cannot be reached at all, as right now the economic development is much more important for the member states than the cut of further emissions. The European Union has a tradition using economic instruments to treat external costs as inner ones in order to prepare the market to answer with limited costs. So, in the future the emission trading system of the European Union remains a crucial part within the Energy Policy as it is highly contributing to stimulate chnages in the usage and generation of energy.  [6]  As a single economic explanation, we can state that in general in a small open market  [7]  firms are looking for the minimalisation of their costs throughout production. In a market like this, emission taxes or other regulations like emission intensity restrictions are forcing firms to pollute by counting and paying the fee per unit or purchase pollution rights. By this practice the governments target of emission can be realizable.  [8]   The European Unions green taxation, or so-called Pigou taxation process is the most market-friendly way in order to eliminate the member states CO2 and greenhouse gas emissions. As I have mentioned it earlier, it is crucial to internalize externalities to solve major market failures. The Pigou tax  [9]  serves as a main external cost integrated into market prices.  [10]   Main advantages of the carbon taxation are: 1. Average price for all member states, helping firms to fix their prices of emission 2. Giving a price for emissions develops low-emission technologies 3. Carbon taxation can seriously eliminate emissions by supporting shift towards greener technologies Main disadvantages of the carbon taxation are: 1. Carbon taxation makes it difficult to follow emission reductions 2. Carbon taxes can generate high administartive and implementational costs.  [11]   It is very important to highlight, that carbon taxation and the selling of carbon credits are not equal. they are both forming an important role within the reduction of emission, however the cap-and-trade system of the European Union is using carbon credits since the Kyoto protocol in 1997. Taxes can be set by the governments and so they can regulate taxes by their preferences and needs and so it is very difficult to get a clear picture of carbon reductions. Nevertheless carbon creditscannot be regulated on such a strick way like taxes and so emission trading is able to become a single market operation. OECD in its paper, called à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ is focusing ont he combination of à ¢Ã¢â€š ¬Ã‚ ¦.. Combining cap-and-trade policies with other instruments and policy fields could seem as a solution in order to achieve additional serious emission reductions. On the contrary, this would result in increase of emisssions from the other given areas, too. Moreover, within cap-and-trade policy more sources would be availabe for further emissions. So, when a cap-and-trade system comes to life, the combination of this policy with other instruments is useless, as further reductions in the emission of CO2 and greenhouse gases will not occur.  [12]   A very well designed cap-and-trade system could solve both environmental and economic problems within the member states of the European Union. Nevertheless, as a major mistake, those policy makers of the member states combining emission trading policies with other instruments in order to reduce costs and emission, may concentrate too much on todays environmental outcomes, without focusing on future reductions.  [13]   It is very important to note, that the European Union had a significant role in the set up of both the Kyoto Protocol and the Rio+20 Conference. At Kyoto, the member states have agreed to cut their emissions with comparing to the 1990 levels by 2012.  [14]  These are also representing the environmental consciousness of the European Union which is ready to eliminate emissions by signing international environmental treaties. However, sadly in practice the European unions cap-and-trade practice. State intervention is a major problem. Basicly those are the governments getting the possibility to mandate end-of-pipe technologies in order to help the reduction of the cost of the emission reduction processes. Nevertheless, this method has a lack of information towards the states, and additionally the intake of new technologies can be super expensive for firms and enterprises. Moreover, many times the state enforces the adaption of low-cost emission technologies even if those are found too pricy by the enterprises. As the price of the shift to the new technologies, it would be more pricy than profitable, the firms are counting competitveness and would deny to use the technologies. However, in this case innovation is found much more important, than competitiveness for the state.  [15]   1.4. Conclusion à ¢Ã¢â€š ¬Ã… ¾Unfortunately, the European emissions trading scheme designed to help member states meet their commitments turned out to be a washout.  [16]   So far, it is clear that the European Union is exporting Co2 and greenhouse gases and importing land and water. We are consuming much more, than what we have and this results in mass pollution of the entire environment. Most possibly we are already late in order to prevent the effects of climate-change within the European Union, and emission trading policies, especially in this form, where member states can easily trade their emission rights will not be enough effective. There shouldnt be hesitation within the decision making forums about the reform of the European Unions cap-and-trade policy, as in this form it is untenable. à ¶sszefoglalà ¡s a problà ©mà ¡knak christina kritikusan, sajà ¡t và ©lemà ©ny indoklà ¡ssal

Johann Sebastian Bach Essay -- Composer Musician Bach Essays Bio

Johann Sebastian Bach Johann Sebastian Bach was a German organist, composer, and musical scholar of the Baroque period, and is almost universally regarded as one of the greatest composers of all time. His works, noted for their intellectual depth, technical command, and artistic beauty, have provided inspiration to nearly every musician after him, from Mozart to Schoenberg. J. S. Bach was born in Eisenach, Germany, March 21, 1685. Bach’s uncles were all professional musicians ranging from church organists and court chamber musicians to composers. His father, Johann Ambrosius Bach, was the town piper in Eisenach, a post that entailed organizing all the secular music in town as well as participating in church music at the direction of the church organist (p. 309, The New Grove Dictionary of Music and Musicians, Vol. 2). Bach was the youngest son of Ambrosius Bach and probably learned the fundamentals of musical theory and how to play the violin from him (p104, The International Cyclopedia of Music and Musicians). Bach's mother died when he was still a young boy and his father suddenly passed away when J. S. Bach was 9, at which time he moved in with his older brother Johann Christoph Bach, who was the organist of Ohrdruf, Germany (p105, The International Cyclopedia of Music and Musicians). While in his brother's house, J. S. Bach continued copying, studying, and playing music. According to one popular legend, late one night, when his brother was asleep, he found a collection of works by Johann Christoph's former mentor, Johann Pachelbel, and began to copy it by the moonlight. This went on every night until Johann Christoph heard his brother playing some of the distinctive tunes from his private library, at which point he demanded to know how Sebastian had come to learn them (www.sfsymphony.org/templates/composer). It was at Ohrdruf that Bach began to learn about organ building. The Ohrdruf church's instrument was in constant need of minor repairs, and young J. S. Bach was often sent into the belly of the old organ to tighten, adjust, or replace various parts. This hands-on experience with the innards of the instrument provides a good explanation for his unequalled skill at playing the organ (p. 11, Classical Music, the Rough Guide). From 1700 to 1702 he attended St Michael's School in Là ¼neburg, where he sang in the church choir. After compet... ... new dimensions in virtually every department of creative work to which he turned, in format, musical quality and technical demands (p. 22, Classical Music, the Rough Guide). His music was so complex that many analysts have uncovered layers of religious and numerological significance that is rarely found in the music of other composers. Bach’s chorale harmonizations and fugal works were soon adopted as models for new generations of musicians. Bach was the last great representative of the Baroque era in an age which was already rejecting the Baroque aesthetic in favor of a new, enlightened one (www.sfsymphony.org/templates/composer). Bibliography â€Å"Johann Sebastian Bach,† http://www.sfsymphony.org/templates/composer. Newman, Ernest â€Å"Bach, Johann Sebastian.† The International Cyclopedia of Music and Musicians, 1985, 11th Edition, pp. 102-108 Sadie, Stanley â€Å"Bach, Johann Sebastian.† The New Grove Dictionary of Music and Musicians, 2002, Vol. 2, pp. 309-346 Slonimsky, Nicolas â€Å"Bach, Johann Sebastian.† Baker’s Biographical Dictionary of Musicians, 2001, Vol. 1, pp. 161-172 Staines, Joe â€Å"Bach, Johann Sebastian.† Classical Music, the Rough Guide, 1998, pp. 11-22

Self-fulfilling Prophecy Essay -- essays research papers fc

More often than not, the outcomes of events that occur in a person’s life is the product of the idea of the self-fulfilling prophecy. It is that which â€Å"occurs when a person’s expectations of an event make the outcome more likely to occur than would otherwise have been true† (Adler and Towne, Looking Out, Looking In 66). Or restated, as Henry Ford once put it, â€Å"If you think you can, you can. If you think you can’t, you’re right!† This brief research paper touches on the two types of self-fulfilling prophecies, those that are self-imposed and those that are imposed by others. Additionally, it gives a discussion on how great of an influence it is in each person’s life, both positively and negatively, and how it consequently helps to mold one’s self-concept and ultimately one’s self. The first topic of discussion is the self-imposed, or self-inflicted, self-fulfilling prophecy. This idea follows that if one has a preconception or notion of an outcome, then chances are that person will raise the possibility of making it so. Take for example these cases-in-hand that Channing Grigsby, teacher of self-esteem speaks of: ‘I can’t handle this.’ And guess what? We don’t handle it well. If I tell myself I won’t have a good time at the party I’m going to, I am likely to behave in ways that generate exactly that reality, eliciting from other people indifferent responses, proving my premise. (â€Å"A Course in Self-Esteem† 5) Additionally, and antithetically, consider the example of the student studying for a mathematics test the following morning whose belief is that since he is and has been studying and has a good working knowledge of the subject area, that he will do well on the test and does so the following morning. When compared to another student doing the same but is less prepared and knowledgeable in the area and additionally thinks that he will fail and did, he performed better because of his positive expectation and preparedness. Take a moment to reconsider the inclusion of the idea of preparation in the example. Here, preparation is just as important a factor to consider because it is a variable that can greatly surpass the influence of the self-fulfilling prophecy. The other student who did not prepare well and did not know the material as well would have failed anyway, despite how great of preconceived thoughts he may have had. In this case, because the concept... ...pment. And because it does so, it is absolutely essential that as a collective, as a body, as a society, as a people, that a certain degree of understanding is found. That is so that individuals may have a better understanding of their internal, emotional and psychological processes as well as those of others. And with that, a mutual understanding of one another that helps to promote community and a better state of physical, mental, social and spiritual health. Works Cited Adler, Ronald B., and Neil Towne. Looking Out, Looking In. USA: Holt, Rinehart and Winston, 1999. Bidwell, Lee D. Millar, and Brenda J. Vander Mey. Sociology of the Family: Investigating Family Issues. MA: Allyn & Bacon, 2000. Bushman, Brad J., Roy F. Baumeister, and Angela D. Stack. â€Å"Catharsis, Aggression, and Persuasive Influence: Self-Fulfilling or Self-Defeating Prophecies.† Online Posting. 17 July 2001 . Grigsby, Channing. â€Å"A Course in Self-Esteem: 5. Sources of Low Self-Esteem.† Online Posting. 17 July 2001 . â€Å"Self-fulfilling.† Def. 2. Merriam Webster’s Collegiate Dictionary. 10th ed. 1997.

The Breakfast Club Essay -- essays research papers

A Misleading Exterior In the film, The Breakfast Club (1985), John Bender, the slovenly rebel at Shermer High School in Chicago, is serving a Saturday detention with four very different students. Right from the beginning, Bender exhibits the qualities of a destructive and thoughtless criminal, i.e., he taunts everyone else in order to hide his personal inadequacies. Whenever Bender is questioned by his peers about a personal issue, or whenever he cannot provide a clear answer to a question, he—albeit defensively— responds in a facetious and irritated manner. Bender demonstrated this when Andrew Clark, the â€Å"sporto†, told him that he did not count, and that â€Å"if [he] disappeared forever it wouldn’t make any difference.† Distraught from Andrew’s blunt comment, Bender sarcastically retorted, â€Å"Well, I’ll just run right out and join the wrestling team...† As time goes on, Bender slowly sheds his rough attitude and starts opening up his true s elf to the other students.   Ã‚  Ã‚  Ã‚  Ã‚  At first, Bender is a crude ruffian, who no one respects, particularly Mr. Richard Vernon, the disciplinarian at the high school. When all of the students arrive in the library for their detention, Bender—showing no respect for Vernon’s rules—is the first to communicate with the rest of them. Bender continually proposes tempting, yet unlawful things to do. However, the other students, who dislike Bender, refuse to listen. As soon as Mr. Vernon leaves the gives the students an essay...

Interest Groups in American Government Essay

Interest groups play an important role in American Government. The large numbers of interest groups present in government represent the reciprocal power and influence that government and business have with one another. This paper will offer reasons why there are so many different interest groups. Interest or lobbying groups provide a means by which â€Å". . . to channel citizens’ concerns to policy makers and administrators (Thomson Nelson). † Interest groups may represent small or large companies, industries, or individual citizens. Due to increased government regulations that affect citizens’ and businesses, interest groups work to make sure the voice of those affected by new laws are heard prior to official legislation or policy being rendered. Interests groups are also large in numbers due to the number of policies that the government is seeking to render. Each policy or bureaucratic legislation the government renders influences a certain sector of society, leading to interest groups trying to influence government policy makers to their favor. Lastly, interest groups are large in numbers due to increased dollars allotted toward funding these lobbying groups. Interest groups have become intricate players for many businesses and are allowed full funding in order to fully advocate for specific interests. In all, interest groups are large influencers in American Government. There are many reasons such as number of policies, increased funding, and increased government regulations that have increased the numbers of interests groups in America today.

Prevalence of Self-Medication Essay

Antibiotic self-medication among university medical undergraduates in Northern Nigeria Joseph O. Fadare 1* and Igbiks Tamuno 2 1Department of Medicine, Kogi State Specialist Hospital, Lokoja, Nigeria 2Department of Pharmacology, Bayero University, Kano, Kano State, Nigeria. Accepted 20 April, 2011 Self-medication is becoming a common type of self-care behavior among the population of many countries. Many international studies have investigated the prevalence and nature of self-medication practices at the population level. In Nigeria, some workers have also looked at the population prevalence of self-medication in general; however the prevalence of antibiotic self-medication among medical undergraduates has not yet been studied. The interest in studying this practice among this select group is due to the fact that they are the future prescribers and health educators of the population of Nigeria. The study was a cross-sectional pre-tested questionnaire-based study carried out among medical students of the Bayero University, Kano, North-West Nigeria during a two-week period in August 2008. The information from the returned questionnaire were coded, entered and analyzed using SPSS Version 12 statistical software. A total of 183 students filled and returned the questionnaire giving a response rate of 83.2%. Out of these respondents, 120 (65.6%) were males and the mean age of respondents was 23.2  ± 2.5 years (Range 17 to 31). 71 (38.8%) of the medical students admitted to the practice and there was no statistically significant difference among the different levels of medical education (p >0.05). Antibiotics from the penicillin group (ampicillin/cloxacillin, amoxicillin and ampicillin) were the most frequently used. Self-medication with antibiotics is prevalent among medical undergraduates in Northern Nigeria. There is a need for an intervention to address this practice. Key words: Antibiotics, self-medication, medical undergraduates, Nigeria. INTRODUCTION Antibiotics are one of the most prescribed drugs worldwide (Tà ¼nger et al., 2000). Self-medication with antibiotics is a common practice in many countries in the world although the trend seems to be more in developing or resource-poor nations (Awad et al., 2005). Some of the reasons that have been found responsible for this trend include lack of access to health care,  availability of antibiotics as over the counter (OTC) drugs and in open markets and poor regulatory practices (Vaananen et al., 2006). Self-medication with antibiotics has been identified as one form of irrational use of medicine contributing to *Corresponding author. E-mail: jofadare@gmail.com. Tel: +234- 8138048127. increased healthcare costs, antimicrobial drug resistance and sometimes increased morbidity among the popu- lation (Aswapokee et al., 1990; Okeke et al., 1999). The practice of self-medication in general has been widely studied among populations of many countries in Africa, Asia and Europe (Martins et al., 2002; Yousef et al., 2008; Awad et al., 2007a). One of the factors that have been found to influence this practice is the level of education of the research participants (Afolabi, 2008). Many studies have also previously looked at the pre- valence, nature and reasons for self-medication among university undergraduates (non-medical) in different countries of the world (Zafar et al., 2008; Sawalha, 2008; Lucas et al., 2007). There are also studies on general self-medication practices among medical undergraduates in some other countries (Buke et al., 2005; Chowdhury 218 J. Public Health Epidemiol. et al., 2009). In Nigeria, previous studies have concen- trated on general self-medication practices among the population (Afolabi, 2008) and health care workers (Bamgboye et al., 2006). This study of antibiotic self- medication practice among university medical undergraduates in Nigeria is very important as they are a segment of the population that is highly educated and with access to information regarding their health. Looking at this practice among medical undergraduates is also very vital as they represent the future generation of drug prescribers and health educationists. The understanding of the level of antibiotic self-medication practice and the reasons for it will enable for different interventional strategies. It will also help policy makers to develop approaches for a more rational use of antibiotics in the community in general. The main objective of this study was to determine the frequency and nature of antibiotic self-medication practice among university medical undergraduates in the Northern part of Nigeria. This study also sought if there is any relationship between the level of medical education and the self-medication  practice. METHODS The study was a cross-sectional questionnaire-based study carried out among medical students of the Bayero University, Kano, North- West Nigeria during a two-week period in August 2008. Sampling A total of two hundred and twenty self-administered questionnaires were distributed to students from different level of medical education (200 to 500 Level) using a convenient sampling system. Questionnaire The questionnaire which had been pre-tested among students of another faculty in the university consisted of both open and close ended questions. The questionnaires were administered to the students through their class representatives who also returned the filled ones. The act of filling and returning of the forms was taken as consent of the students to participate and the study was approved by the Hospital Ethics Committee. The lead question was â€Å"Have you practiced self-medication with antibiotics in the last two months?’The duration of two months was chosen because of the belief that recall of medication use is still very reliable within that time frame. Other questions include: The reasons for indulging in self-medication, conditions for which the drugs were taken and the antibiotics that were being used. Statistical analyses The information from the returned questionnaire were coded and entered using SPSS version 12 statistical software. Results were expressed as counts and percentages while Chi-square test was used for to investigate possible associations between sex, level of medical education and antibiotic self-medication practice. A p-value < 0.05 was considered as statistically significant for the purpose of this study. RESULTS A total of one 183 students filled and returned the questionnaire giving a response rate of 83.2%. Out of these respondents, one hundred and twenty (65.6%) were males and the mean age of all respondents was 23.2  ± 2.5 years (Range 17 to 31 years). The distribution of the respondents according to level of medical education is shown in Table 1. In response to the question  whether respondents had practiced self- medication in the preceding two months, 71 (38.8%) of the medical students admitted to the practice and there was no statistically significant difference among the different levels of medical education (p >0.05). Though self-medication with antibiotics was more common among the male students, this difference was not statistically significant (p >0.05). The common conditions for which the antibiotics were taken include diarrhea, sore throat, fever, cough and catarrh among others (Table 2). Antibiotics from the penicillin group (ampicillin/cloxacillin, amoxicillin and ampici llin) were the most frequently used for self-medication among the respondents (Table 3). 29 (42.6%) of the medical undergraduates who indulged in the practice did it because they considered their ailment as being mild while 24 (35.3%) were involved in it because of their past experience with the particular antibiotic. Regarding the source of the antibiotics used for self-medication, majority of the respondents (57.4%) patronized patent medicine stores while hospital and community pharmacies were the suppliers for 13 (19.1%) and 11 (16.2%) of the respondents, respectively. Only 1 respondent (1.5%) used the leftover from a previous prescription in this study. Majority of the medical undergraduates (89.6%) knew that the normal duration of treatment was supposed to be at least a minimum of 5 days; however only 34 (49.3%) of the respondents actually completed the course of treatment. This study also found out that gender of the respondents did not influence significantly the practice of antibiotic self-medication (p = 0.07). DISCUSSION Sample population and self-medication The frequency of antibiotic self- medication observed in our study is slightly lower than that reported in similar studies in Africa (Awad and Eltayeb, 2007b) and closer to that found in population-based studies in Jordan and Lithuania (Al-Azzam et al., 2007; Berzanskyte et al., 2006). This goes to show that there might not be a signi- ficant difference in self-care or health-seeking behavior between our segment of the population and the general population. This conclusion is also supported by findings from a study on self-medication in general among Fadare and Tamuno 219 Table 1. Distribution of respondents by level of medical education and practice of self-medication. University level Self-medication (Y) Self-medication (N) Total number of respondent 200 10 31 41 300 20 26 46 400 27 43 70 500 12 9 21 Missing value 2 3 5 Total 71 112 183 Table 2. Conditions for which self-medication was practiced. Condition No. of respondents (Percentage) Diarrhoea 17 (24.6) Sore throat 14 (20.3) Fever 12 (17.4) Cough 6 (8.7) Catarrh 4 (5.8) Toothache 4 (5.8) Body aches 2 (2.9) Others 10 (14.5) Table 3. Commonly used antibiotics by respondents. Antibiotics Frequency (Percentage) Ampicillin/cloxacillin 15 (22.1) Amoxicillin 12 (17.6) Metronidazole 12 (17.6) Co-trimoxazole 8 (11.8) Ciprofloxacin 6 (8.8) Tetracycline 6 (8.8) Amoxicillin/Clavulanic acid 3 (4.4) Penicillin G 1 (1.5) health care workers of a tertiary healthcare facility in South-West Nigeria where over 70% of them were engaged in the practice (Bamgboye et al., 2006). Another possible explanation is that the earlier quoted population- based studies were carried out in societies where the literacy levels are relatively high. It is also important to note that such levels of antibiotic self-medication even exists in some countries with more stringent access to drugs, this being made possible by use of left-overs from previous prescriptions. Clinical features and self-medication There are similarities in the conditions for which self- medication was practiced in our study with several other university and community-based studies (Zafar et al., 2008; Shankar et al., 2002; James et al., 2006). These findings emphasize the fact that self-medication is usually resorted to by individuals for perceived mild clinical conditions. The problem with this practice is that fever and other similar symptoms which could be due to viral conditions are usually wrongly treated with antibiotics creating a foundation for possible development of resistance to antibiotics in addition to financial loss and possible adverse drug reactions. Antibiotic and self-medication The choice of the antibiotics from the penicillin group (especially ampicillin/cloxacillin and amoxicillin) by majority of respondents in our study is in keeping with findings from other studies (Awad et al., 2005; Awad and Eltayeb, 2007b; Raz et al., 2005). The choice of the antibiotics from the penicillin group could be due to the following reasons: 1. They are cheap, easily accessible, have a good safety profile and somehow broad spectrum of antimicrobial activity. The relatively low patronage of antibiotics like amoxicillin/clavulanic acid could be due to its cost (about 1500 Naira /10 US Dollars) per course of treatment, this in a country where over 60% of the population survive on less than 2 US Dollars daily. 2. It is also pertinent to note that at the moment, there are no restrictions to how and where antibiotics can be sold in Nigeria hence the easy accessibility. Most of our respondents got their supply from patent medicine stores, hospital and community pharmacies reinforcing the earlier mentioned problem of lack of regulation. This is at variance with findings from other studies where left-over from old prescriptions were the main source of supply reflecting a more regulated access to antibiotics in these societies (Awad and Eltayeb, 2007b; James et al., 2006). This study revealed no strong associations between gender, level of medical education and the practice of antibiotic self-medication, a finding that is somehow different from the result of similar research in the Arabian Gulf (James et al., 2008) where the prevalence of self- medication was higher in the more senior medical students. Presently in many medical schools in Nigeria, 220 J. Public Health Epidemiol. pharmacology is taught either before the clinical training or at its initial stage and there is no significant reinforce- ment during the latter stages. Also too much attention is being placed on the basic aspect of pharmacology to the detriment of its clinical section and paying attention to this problem might be one level of intervention to address it. Conclusion This study has shown that self-medication with antibiotics is common among medical undergraduates in Northern Nigeria. There is a need for a review of educational programs especially the teaching of clinical pharmaco- logy to include modules on self- medication and rational use of medicines. At the  policy-making level, there is an urgent need to legislate and enforce laws restricting access to antibiotics in Nigeria. Most importantly, there is a need for a robust public enlightenment campaign to educate the populace of the disadvantages and possible complications of antibiotic self-medication. ACKNOWLEDGEMENTS The authors’ gratitude goes to the medical undergraduates of Bayero University, Kano, Nigeria who participated in this study. He is also grateful to the organizers of the International Training Course on the Promoting Rational Drug Use in the Community, Jaipur, India where the idea for the work was conceptualized. The author was a participant in the 2008 training course and the contribution of the faculty and fellow participants is really appreciated. REFERENCES Afolabi AO (2008). Factors influencing the pattern of self-medication in an adult Nigerian population. Ann. Afr. Med., 7(3): 120-127. Al-Azzam SI, Al-Husein BA, Alzoubi F, Masadeh MM, Al-Horani MS (2007). Self-Medication with antibiotics in Jordanian population. Int. J. Occup. Med. Environ. Health, 20 (4): 373-380. Aswapokee N, Vaithayapichet S, Heller RF (1990). Pattern of antibiotic use in medical wards of a university hospital, Bangkok, Thailand. Rev. Infect. Dis., 12 (1): 136-141. Awad A, Eltayeb I, Matowe L Thalib L (2005). Self-medication with antibiotics and antimalarials in the community of Khartoum State, Sudan. J. Pharm. Pharm. Sci., 8: 326–331. Awad AI, Ball DE, Eltayeb IB (2007). Improving rational drug use in Africa: the example of Sudan. East Mediterr. Health J., 13 (5): 1202- 1211. Awad AI, Eltayeb IB (2007). Self-medication practices with antibiotics and antimalarials among Sudanese undergraduate university students. Ann. Pharmacother., 41(7): 1249-1255. Bamgboye EA, Amoran OE, Yusuf OB (2006). Self medication practices among workers in a tertiary hospital in Nigeria. Afr. J. Med. Sci., 35(4): 411-415. Berzanskyte A, Valinteliene R, Haaijer-Ruskamp FM, Gurevicius R, Grigoryan L (2006). Self-medication with antibiotics in Lithuania. Int. J. Occup. Med. Environ. Health, 19 (4): 246-253. Buke C, Hosgor-Limoncu M, Ermertcan S, Ciceklioglu M, Tuncel M,Kà ¶se T, Eren S (2005) Irrational use of antibiotics among university students. J. Infect., 51(2): 135-139. Chowdhury N, Matin F,  Chowdhury SF (2009). Medication taking behavior of students attending a private university in Bangladesh. Int. J. Adolesc. Med. Health. 21 (3): 361-370. James H, Handu SS, Al Khaja KA, Otoom S, Sequeira RP (2006). Evaluation of the knowledge, attitude and practice of self-medication among first-year medical students. Med. Princ. Pract., 15 (4): 270- 275. James H, Handu SS, Khaja KA, Sequeira RP (2008). 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Climate Change Mitigation

Climate change mitigation is the action to reduce the intensity of radiative forcing in order to reduce the effects of global warming (IPCC, 2006). Climate change mitigation can be done through several means such as developing alternative energy which includes renewable and nuclear energy, decreasing the carbon intensity of fossil fuel through carbon capture and sequestering, reforestation and also simply by conserving energy.Based on the cost-benefit analysis of each methods, I believe that the effectiveness and practically of each methods can be ranked, in decreasing order, as such – (1) Reducing energy use by conservation (2) Developing renewable energy (3) Carbon capture and sequestering (4) Building more nuclear power plant and lastly (5) Reforestation. The most cost effective and practical way to mitigate climate change is through conservation of energy. Energy conservation encompasses using less energy, for example through behavioural change and using energy efficient i nnovations and designs.Energy conservation focuses on reducing our dependence on fossil fuels thus lowering the amount of carbon emissions generated by human activities. Unlike the other mitigation methods, energy conservation usually does not require huge investment cost and in the long run can also bring about cost savings to both the individuals and organisations. For instance, by switching from using CFLs to LED lights, one can experience a 100% annual cost savings as the annual operating cost of CFLs is twice that of the annual operating cost of LED lights (Design Recycle Inc, 2011).Energy conservation is also the most practical way for us to fight against climate change because it enables us to reduce our resource inputs to the economy, thus, it ensures that the non-renewable resources available will be able to support human activities for a longer period of time. Despite being the most cost-effective and practical way for climate change mitigation, it is definitely not an eas y task to effect energy conservation programs. Strict government regulations will have to be enforced to ensure that every organisation comply with ‘green standards’.Educational programs and price signals (high electricity cost) will have to be in place to bring about a behavioural change amongst every individual for successful energy conservation. Developing renewable energy ranks next after energy conservation in terms of its effectiveness and practicality. In 2006, about 19% of the global electricity is generated from renewable sources such as hydropower, wind and solar-generated energy (REN21, 2006). This indicates the effectiveness in developing renewable energy as it is able to contribute a reasonable amount of electricity to supplement human activities.Furthermore, the development of renewable energy as an alternative form of energy can help to reduce our dependence on fossil fuel, hence, reducing carbon emissions in the long run. However, developing renewable en ergy pales in terms practically as it often requires huge investment cost yet the amount of energy that can be generated is often variable and less efficient as compared to combusting fossil fuels. For instance, installation of a highly efficient solar cell can cost more than $1000, and some households may need more than one solar cell.This makes the initial installation of solar panels very costly and solar panels are only able to generate electricity during daylight hours. This means for around half of each day, solar panels are not producing energy for your home (Clean Energy Ideas, 2007). Hence, it may not be very practical to focus on developing renewable energy so as to mitigate climate change. However, it is definitely important to continue developing and finding new ways to improve on the current renewable energy technology so that renewable energy can be more affordable and reliable in the near future.Although carbon capture and sequestering (CCS) do not help to reduce our dependence on fossil fuel, it is however still effective in reducing climate change. It is estimated that CCS could contribute between 10% and 55% of the cumulative worldwide carbon-mitigation effort over the next 90 years (Robinson, 2010). Though it requires up to 40% more energy to run a CCS coal power plant than a regular coal plant, CCS could potentially capture about 90% of all the carbon emitted by the plant.As of late 2011, the total Carbon Dioxide storage capacity of all 14 projects in operation or under construction is broadly equivalent to preventing the emissions from more than six million cars from entering the atmosphere each year (Global CCS Institute, 2011). This indicates the effectiveness of CCS in reducing the impact of human activities on the environment as large amounts of our outputs can be captured and stored safely to prevent emission back to the atmosphere.However, unlike the first two options of energy conservation and developing renewable energy, CCS may no t be effective in the long run as it does not reduce our dependence on burning fossil fuel. Due to the huge investment costs involved in building CCS operations, less developed countries may not be able to afford such technologies. Therefore, it will be a more practical option for developed countries to adopt so as to reduce their carbon emissions contributed by industrial activities.Despite the effectiveness of nuclear power plants in generating energy for human activities, it is not a very practical option to build more nuclear power plants due to safety concerns. The fact that nuclear power plants currently supply around 15% of the world’s electricity illustrates the effectiveness of the project. In countries like France where 75% of their electricity is derived from nuclear power plants (World Nuclear Association, 2013), constant development and improvement of nuclear power plants is inevitable.However, developing more nuclear power plants may not a practical way to help mitigate climate change despite its ability to help reduce our dependence on burning fossil fuels. First, developing nuclear power plants requires high investment which includes the construction cost, operation cost, and also the cost of plant decommissioning and nuclear waste storage cost. Second, nuclear power plants are susceptible to natural disasters, military attacks and operational error.For example, the tsunami in Fukushima Japan has led to the meltdown of the reactors which caused chemical explosions to occur, releasing radioactive materials into the environment (CBS News, 2011). Nuclear power plants have also become a potential target for military attacks as illustrated by the frequent bombings of nuclear power plants in the Middle East region (Sovacool, 2011). Such nuclear accidents can have a long term effect on the organisms living in vicinity of the nuclear power plants. As such, taking into account the probability of occurrence of such accidents, it is not practical f or countries to develop more nuclear power plants.Reforestation ranks last in terms of effectiveness and practically. Although reforestation facilitates biosequestration of atmospheric carbon dioxide and rebuilds habitat for organisms at the same time, it is however, impractical for reforestation to be carried out in large scale. First, as many countries move towards urbanization, it is unlikely that sufficient space will be available for reforestation to be conducted at a scale that can bring about a tangible reduction in atmospheric carbon dioxide. Second, reforestation requires long term investment as it takes time for the plants and trees to grow.At the rate at which human activities generates carbon emissions, reforestation will be ineffective in capturing carbon dioxide at a comparable rate that can decrease the level of atmospheric carbon dioxide. Instead of reforestation, avoiding deforestation will be a more feasible way and effective way to mitigate climate change. In conc lusion, to effectively mitigate climate change, proposals need to look at either reducing our carbon emissions by decreasing our dependence on burning fossil fuel or clearing up the carbon emissions which we have emitted to the atmosphere.In the long run, proposals that can reduce our dependence on burning fossil fuel will be a more effective method as it reduces the amount of carbon emissions to the atmosphere, hence, energy conservation and developing renewable energy is ranked as the top two means to mitigate climate changes. Although carbon capture does not reduce our dependence on fossil fuel, it nevertheless is an effective way in the short run, for us to store carbon emissions before we can develop cheaper ways to harness renewable energy and before we can successful implement energy conservation programs.Due to the safety concerns related to developing nuclear power plants, such developments need to be exercise with caution. Countries should also look at imposing laws to avo id deforestation rather than carrying out reforestation projects that may not be as effective and practical in mitigating climate changes. Works Cited CBS News. (2011, May 14). Worker dies at damaged Fukushima nuclear plant. Retrieved March 20, 2013, from CBS News: http://www. cbsnews. com/stories/2011/05/14/501364/main20062987. shtml Clean Energy Ideas. (2007). Pros and Cons of Solar Energy. Retrieved March 19, 2013, from Clean Energy Ideas: http://www. lean-energy-ideas. com/articles/pros_and_cons_of_solar_energy. html Design Recycle Inc. (2011). Comparison Chart. Retrieved March 13, 2013, from Design Recycle Inc: http://www. designrecycleinc. com/led%20comp%20chart. html Global CCS Institute. (2011). The Global Status of CCS: 2011. Canberra, Australia: Global CCS Institute. IPCC. (2006). Glossary. Retrieved March 13, 2013, from Intergovernmental Panel on Climate Change: http://www. ipcc. ch/pdf/glossary/ar4-wg3. pdf REN21. (2006). Changing Climates, The role of renewable energy i n carbon-constrained world. REN21. Robinson, S. (2010, January 22). Cutting Carbon: Should We Capture and Store

Shareholder Wealth Maximisation

SHAREHOLDER WEALTH MAXIMISATION: SUMMARY ‘Business Finance’ assumes that the objective of a company is to maximise shareholder wealth. This means that companies should attempt to maximise the value of the shareholders’ investment in the company. This is achieved by maximising ‘Total Shareholder Returns’: dividends and share price appreciation.The most powerful basis for understanding and measuring shareholder wealth is the ‘economic valuation model’, under which the value of the shareholders’ investment is measured as the present value of future cash flows that are attributable to the shareholders. This approach involves converting future cash flows into their equivalent value in today’s terms, by adjusting for the effect of the ‘time value of money’. The ‘time value of money’ concept refers to the reality that ? 100 today is worth more than ? 100 in a year’s time.This is for three reasons: à ¢â‚¬ ¢ Inflation: which reduces the purchasing power of money over time †¢ Consumption preference: we prefer to spend money now rather than wait to spend in the future †¢ Risk: this refers to the variability of future returns from an investment. This time value of money effect means that shareholders require a rate of return from their investment in a company which is sufficient compensation for the time value of money effect that they suffer. This rate of return is known as the ‘cost of capital’.For a company to create wealth for shareholders, it must generate a rate of return which exceeds the ‘cost of capital’. Arguments in favour of ‘shareholder wealth maximisation’ being the assumed objective of the company: †¢ Shareholders are the legal owners of the company †¢ Shareholders bear the risk †¢ Assuming competitive markets, maximising wealth of shareholders should ensure the interests of customers and employees are al so met †¢ Decision-making is simplified Arguments against shareholder wealth maximisation: Some argue it will lead to the interests of other stakeholders such as customers and employees being neglected (eg through selling poor quality, over-priced products and providing poor conditions and rates of pay to employees). However, in competitive markets, arguably the only way that companies will create wealth for shareholders is by selling products/services customers want to buy, and therefore customers’ interests cannot be ignored. Also, the way to ensure customers’ interests are met is arguably by ensuring staff are well motivated and properly trained.Furthermore, employees prospects of having a secure and well paid job are improved by working for a company that is financially successful. †¢ Some argue that it will lead to ‘short-termism’ (decisions that improve short-term profits at the expense of long-term value, such as reducing research and deve lopment and marketing investments). However, the concept of economic value means maximising shareholder wealth should mean that long-term and short-term performance is captured.